One of the hottest brands to be on the lookout for is ready to knock your socks off and replace them with a killer pair of pumps, just in time for the winter season! We’re talking, of course, about Oscar Tiye, an Italy-based shoe brand founded by Amina Muaddi and Irina Curutz. The brand, though still in its infancy, does nothing but stun.
In September, they presented their latest collection during Vogue Italia’s “Vogue Talents” exhibit, where their collection garnered the attention of the industry’s finest, including Ms. Wintour. Here’s a peek at the Pre-Spring & Spring ‘14 designs, but before we move on to warmer footwear, let’s turn our gaze to their beautiful, first fall collection.
“Italy” and “shoes” is a match made in footwear utopia, but it only gets better when you inject the designs with youthful innovation, vibrant prints, laser-cut shapes and even using inspiration from the Scarab beetle to create their signature ‘Malikah’ sandal. Amina has said that her shoes are for the “feminine, chic, refined, cool, and fun” – five enviable traits for even the most seasoned fashionistas and word of this brand has been spreading like wildfire.
After all, it takes a lot to sway the hearts of trendy stars and Oscar Tiye already has ties to Julianne Hough, Zoe Saldana, Hailee Steinfeld and Crystal Reed. Given Amina Muaddi’s stylist background, her impeccable sense of style and ability to attract some of the most talented women in Hollywood isn’t surprising.
While this brand is just breaking into top-of-the-line showrooms, their success is soon-to-be-common-knowledge. We can’t wait for this brand to be carried at our favorite retailers! Take a cue from us: get in on this brand now, so when they completely explode in popularity, you will have been ahead of the curve. All of your friends will be arching their eyebrows in envy at your impeccable taste in soles, and you? You will just smile, delicately twist your ankle to show off their Scarab emblem on the sole and mutter “oh, these old things? I’ve been a fan of Oscar Tiye for ages.”
Amira cut-out pump; available in black ostrich at Antonioli
Baha over-the-knee black suede boot; available at LuisaViaRoma
Written by Shannon Weston