Designer Shoes: Embellishment

Art is brought to your feet in the latest collection of Yevrah-logoYevrah designers Jason Harvey and Erwin Sweetwine.

A six-year in the making concept that’s finally been brought to life with Elemental; a collection filled with boots, pumps and a very special flat, that takes women back to the basics on a journey of style, class, and art.

Yevrah-shoesWe interviewed the Atlanta-based designers to learn about the influence, inspiration of this up-and-coming brand.

> How was Yevrah born? What was is that made you get into the industry of women’s shoe?

Jason: We always just had that love and respect for one another on campus during college. The genuine relationship was formed when we both ran against one another in a Mr. Freshman pageant. The running joke has Erwin won Mr. Freshman and I became 1st runner up! It was such a great experience.

I’ve been playing around with footwear for about six years now. My wife, a model since 13 now 23, is also an artist who helped guide me in the world of designing. I was persistent and had great ideas but they were not wearable ideas. As time went along, the designs began to mature thus the brand finally came to fruition late 2016.

> I see this collection was heavily influenced by nature. What I like the most about it is that you were able to take this concept and make it unique. As designers, how were you able to achieve this?

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Erwin: Designing is an intricate process. With Jason being such an artistic person, we often have scaled down conceptual designs into wearable fashion. Honestly, that is what makes this experience so rewarding and fun. From choosing the materials to fitting and finalizing the collections, each step of the way required a lot of trial and error but seeing the collection manifest into Elemental was humbling.

Jason: Many cannot understand or explain what is called a gift at times. I’m just blessed with the ability to see things that are born from nothing. As a designer, it can be the most random things at times that will spark your imagination. A shadow can hit a branch in a specific way, and in my mind, I then spot a design and immediately get inspired.

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> The collection is composed of 10 pieces that consist of pumps and boots, but amongst them is one flat, that I can say speaks for itself. It’s this great harmony of minimalistic, casual, elegant and I would dare to say even sporty. How did this particular style come into play? What inspired you in creating this shoe?

Stiletto-Pumps-YevrahErwin: Each design in the Elemental collection is intentional. The line really speaks to the women we hope will experience the brand. Jason constantly mentioned that he really loves the drawstring on shoes, so this incorporated in both the flat and mule gives a sporty yet edgy look. The style is very niche and versatile, and we know that women look for unique pieces to incorporate into their wardrobe.

Jason: Women are powerful and daring…but even the daring beauties at times want to level style out with comfort. That is how the Diver flat was born. I envisioned the woman to be chic and comfortable unlike its sister style which is greater in height.

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> You’re both artists and this is a big part of your brand’s identity, so much so that you participated in the 2016 Art Basel in Miami, one of the biggest art shows in the country. Your website is called Art of Yevrah. What were some of the biggest artistic influences while designing the line?

Erwin: We envisioned the brand being a form of expression just like art. We started with a blank canvas. We literally had no experience in footwear. Partnering with Jason allowed the both of us to leverage our life experiences and to develop a brand that is hopefully here for many more years to come. Our inspiration is everyday people who enjoy being daring and different.

Jason: Life inspires me.. Art is life.. Art is expression, freedom.. with that being said- Power also comes into play with this. You feel indestructible when putting the brush into play. The canvas is empowering and life changing with every piece that you choose to create. It’s exhilarating but most importantly it heals.

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> On your website, you state that your shoes incorporate unconventional materials, what’s the materials that take the biggest role in the confection of your shoes? That material that you believe is what sets you apart?

Erwin: The cork material is the most unconventional, complex materials to use when designing shoes. The material we used is actually imported from Portugal. A lot of people including our manufacturer said it sucks a risk using this material. We said: “Let’s do it! We have to make it work.” And we did! Jason and I are more than excited about the construction and quality of the shoes made of cork in this collection.

Embossed-pumps-YevrahJason: I would say cork… It’s tricky to use this kind of material at times because it is a dry material. It does not always agree with what you want it to do. You just don’t find many brands out here that are willing to risk this type of production.

> For now, your main focus is women’s line. Can we expect a men’s shoe line in the future?

Jason: For sure! It gets stressful sometimes not being able to wear all of this beautiful work! Yevrah is so full time at the moment I just cannot commit to creating the men’s line yet but, very soon. The gentleman will not be disappointed.

Erwin: Most definitely! We can’t wait to expand into the world of men’s footwear. As of right now, we don’t have an estimated time for when that will release but we have heavily considered it and know that is the direction we would like to move in.

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Shop the latest Yevrah collection on their website. Make sure to follow them on Instagram and Facebook for more shoe candy, photos and updates!

Guest post and interview written by the lovely Natalia Rodriguez from Veneci Swimwear.

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Casadei pink “Blade” pumps | 120mm/4.7″ heel | shop at LuisaViaRoma and Casadei

The signature Casadei “Blade” pump gets another makeover for Spring 2017 and we can’t look away. We adore the hot pink and fiery orange combination on this batik-printed glossy patent leather. This standout is finished with a black lacquered covered signature stiletto, sleek pointed-toe and black insole. Half sizes are available.

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Sophia Webster Copacabana sandals | 100mm/4″ heel | shop at Neiman Marcus

You can always count on Sophia to bring you spicy shoes season after season. For Resort 2017 she drew inspiration from Brazil (where her shoes are produced) and the beautiful beaches of Rio.

We love this festive Copa sandal featuring multicolor leather cord straps, long wrap-around laces, knotted design at the front and cylinder cork covered heel. Half sizes are available and you can also find them in a 3″ style.

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Christian Louboutin Hot Jeanbi lace pump | 100mm | shop at Neiman Marcus, Barneys and Saks Fifth Avenue.

Bringing bringing boudoir outside of the dressing room for Spring 2016, Christian Louboutin embellishes this sexy lingerie-inspired Hot Jeanbi d’Orsay pump with two black garter straps. Ooh la la! They also feature delicate black floral lace, sheer toe, piped patent leather trim, black leather covered heel and signature red sole. Half sizes are available.

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Paula Cademartori Lotus sandals | 115mm/4.5″ heel | shop on sale at Matches, Moda Operandi and FarFetch.

We’re crazy for these signature Lotus sandals by delightfully quirky Italian-Brazilian desgner Paula Cademartori. Gaining popularity for her whimsical crossbody bags, her footwear collection lends playful pop art for your feet too.

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Lotus features an anguled block heel, corset lace-up front design, long wrap-around leather laces and colorful fanned out design wrapping around the heel. Half sizes are available and we’re equally in love with this multicolor style:

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Lotus graffiti mutlicolor leather sandals with red suede details | shop on sale at FarFetch

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Alexander McQueen Obsession ankle-cuff sandals | now on sale at Neiman Marcus

Neiman Marcus launched their holiday-ready sale with 40% off designer discounts. We spotted these glamorous Obsession sandals by Alexander McQueen featuring black leather, mirrored leather covered platform & heel breast with signature embroidered pearl & crystal charms including an eye, stars and lips.

Half sizes are available and you can also find coordinating bags on sale from the same collection.

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Without a doubt one of the best sales of the year, Net-A-Porter’s designer end-of-season sale is not to be missed and IT’S HERE! Shop must-have designer goodies up to 50% off for a limited time.

Also enjoy an additional 20% off at checkout with code SALE20 on select items labeled “Sale Must- Have”.

Here’s our pick of the shoes you want to snag before they’re gone:

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Sophia Webster Yasmina Pom Pom embellished sandals; 30% discount at Net-A-Porter.

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Gianvito Rossi red silk sandal fringe ankle cuff sandals; 50% discount at Net-A-Porter.

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Sophia Webster Mila studded leather sandals; 30% discount at Net-A-Porter.

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Jimmy Choo Mitsu fringed paneled satin ankle boots; 30% discount at Net-A-Porter.

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Laurence Dacade Pete embroidered velvet ankle boots; 30% discount at Net-A-Porter.

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Gianvito Rossi Regalia embroidered satin sandals; 50% discount at Net-A-Porter.

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Gianvito Rossi 85mm leopard-print calf hair pumps; 50% discount at Net-A-Porter.

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Aquazzura + Poppy Delevingne Midnight metallic leather sandals; 50% discount at Net-A-Porter.

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Aquazzura Pina Colada appliquéd suede sandals; 50% discount at Net-A-Porter.

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Aquazzura Rasputine embellished suede over-the-knee boots; 50% discount at Net-A-Porter.

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Sophia Webster Bloomsbury sandals | 100mm/4″ heel | shop at Neiman Marcus & Sophia Webster

Bloomsbury is a striking sandal featuring digital floral printed silk satin from the Fall 2016 collection with matching embroidered trim, button snap straps, dark blue silk covered heel and side zip closure. Webster gave us a insider’s look at the making of this design and we’ve also spotted a custom gladiator style worn by celebrity Serayah McNeill.

Half sizes are available and we suggest ordering 1/2 size up as this brand tends to run small.

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You can also find the Bloomsbury d’Orsay pump with the same flower power print available at Neiman Marcus and FarFetch:

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Yes, I promise – It’s actually possible. Looking for a deal? Or maybe you’re hunting for an amazing style you’re craving from several seasons ago? Look not further, we’ve got you covered! Here’s a list of retailers carrying Christian Louboutin shoes on sale!

1. Amuze

You have to make an account to access the sales. Amuze feature’s discounted Christian Louboutin shoes all the time. You’ll be put in their daily email list and receive notices whenever the red soles are stocked (side note – they have awesome Valentino Rockstud sales too :))

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2. Ebay

Good ol’ eBay, the marketplace for anything and everything. Due to the selling of inauthentic shoes, I strongly urge you to look a the users reviews and selling history, closely look at the product photos, and filter to shop only from North America. It goes without saying but be street-smart – if the price is “too good to be true”…….it probably is. With that being said, I’ve seen fantastic Christian Louboutin shoe prices well below retail price.

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3. Bluefly

Bluefly’s been around forever and I was little surprised when I looked at their latest selection for this post. They carry more recent styles but note that the discounts aren’t “heavy” – averaging around 20% off retail price.

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4. Gilt 

Another classic, Gilt! Gilt’s sales aren’t as regular as some of the other membership type sites meaning you have to join the site and receive the email alerts to be notified of an upcoming Christian Louboutin sale. Another tip, shop fast! The Louboutin styles sell out in a flash.

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5. Matches Fashion

This sale section from Matches is new and welcomed. For every shoe designer really including Louboutin, this is a fashion trouve featuring 40-50% off, happy hunting!

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6. The Outnet

Discount sister to Net-A-Porter, some of the hottest shoes you missed at retail will pop up on The Outnet. Remember when they did the $1 sale forever ago? Again, these styles sell fast so be fast.

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7. The Real Real

This is an online consignment boutique featuring over 6,000 styles of Christian Louboutin shoes. They also promise that every item is 100% the real thing. Bonus! Use Code EXTRA20 for an extra 20% off‎.

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8. Bag Borrow or Steal

Not just for bags anymore, the premiere designer borrowing site has expanded into other consignment areas (for buying) including designer shoes. I suggest following them on Facebook as they regularly hold sales including ‘extra 30% off deals’.

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9. Tradesy

I haven’t personally used this site but it’s very popular and they current have 27,000 Christian Louboutin shoes to shop! It’s a great site to snag the classics including the original Pigalle pump or the staple So Kate.

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Note that most department stores and luxury online retailers will have select styles on discount for end-of-season sales but this usually only happens twice a year (Nordstrom has an anniversary sale too). So look out for end -of-season sales at Net-A-Porter, Nordstorm, Neiman Marcus & Saks Fifth Avenue.

Also, I’ll be sending a sale guide for the upcoming holidays and Black Friday, so sign up!

Please feel free to message me with any questions you have.

xxAshley

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Christian Louboutin Kaleikita spiked sandals | 100mm/4″ heel | shop at Bergdorf Goodman.

We always look forward to Christian Louboutin’s spring collections – especially in a market stocked with enough staple pumps. They’re pure eye candy, kooky and continuously fun.

These Kaleikita sandals are no exception. They come with all the bells and whistles featuring heavy embellishment like baubles, spikes and studs. The color combo also hits the mark and we love varying geometric cut straps. Louboutin also added a magenta textured leather covered heel and crackled bronze leather laces.

We equally love the black suede & leather version (pictured below) combining gold & silver hardware.

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Kaleikita embellished sandals | 100mm/4″ heel | shop black, also at Bergdorf Goodman.

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